American women
Kim Robertson – Deputy Director of Research at Kiehl’s said: American women aim for youthful, healthy skin. Preventing signs of aging and using natural extracts is a top priority. They like things that bring quick results, especially products that promote rapid skin regeneration at night. The first basic cycle will be a cleanser, then a toner and a serum that has anti-aging and wrinkle-softening effects. In addition, American women also have the habit of using detox masks once a week and using creams containing Retinol.
French women
Christopher Truffa – Skin care expert for the brand Clarins, said that French women follow the minimalist trend. The goal is to use as little product as possible, as gently as possible, to wake up to “clean, soft, hydrated and rested” skin. Their nighttime skin care routine usually only has two steps: face wash and lotion or oil.
Valerie Grandury – Founder of skincare brand Odacité, which is also quite famous in France, said: When French women turn 30, they start adding a few more products such as night cream, eye cream and serum.
Korean women
According to Korean-born beauty expert Alicia Yoon, founder of website Peach&Lily, Korean women know that skin regenerates most actively while you sleep, between 10pm and 2am. , that’s why they take great care in their evening skin care routine.
Korean women’s nighttime routines are highly personalized, depending on skin type, season, and other health care needs. Generally, they will start by cleaning their face thoroughly with oil/makeup remover and facial cleanser. Once the skin is clean and ready to absorb the active ingredients, they move on to essence products, serums and masks. Masks are an important step in Korean women’s nighttime skin care routine. Additionally, skin care doesn’t stop at products. The skin can also be enhanced by performing facial massages or exercises to help stimulate circulation and release toxins.
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